Digital Marketing

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Why we use Slack (and why you should look into it, too)

For about half a year, we in the Customer Experience & Digital Marketing team at Atos Consulting have been using the messaging supertalent Slack to communicate and coordinate in our often distributed team. In this post, I want to outline, why we are doing so, what challenges we faced and why you should also consider using Slack.

Topics: Project Management Trends Digital Transformation

How Google Data Studio can help your Business

A free version of Google Data Studio has been released a bit less than two months ago. We have been working with it since then and can finally give you our first impressions. After a short introduction about its features, this article will give you some concrete examples on how you can apply it to your daily business.

Topics: Webanalytics How To

Using Meteor to get started with Isomorphic Web Apps

 

While the last blog post introduced the concept of Isomorphic Web Apps to Marketers this post will now take a look at the architecture and more details. Basically covering what you should know before getting started.

Topics: Trends Frontend Development Methods How To

Wrap up of our Digital Transformation Thursday: Omnichannel Experience

Yesterday saw the inaugural Atos Consulting Digital Transformation Thursday take place. In two presentations we covered the subject of Omnichannel Experience. Damian Amherd and Daniel Truninger highlighted the key components of a successful Omnichannel Experience, while Andrea Rapanaro gave some insights on the challenges of analytics in the Omnichannel context.

If you missed the event you can download the slides here:

Download Presentation
(Slides are in German)

Topics: Events Omnichannel Digital Transformation Thursday

Isomorphic Web Apps and what Digital Marketers should know about them

Back in the day all marketers wanted from their frontend developers were nice websites, which worked in any browser. Frontend developers managed to get the job done with some CSS and sprinkle it with some JavaScript magic. Overtime other aspects gained importance like delivering websites that looked good on any devices (responsive design), sophisticated one page websites (parallax scrolling) and other creative requirements. This resulted in websites nowadays being larger than cult video games.

This got some developers thinking and going back to the drawing board to create a sustainable solution: isomorphic web apps.

Topics: Trends Frontend Development Methods

The New Google Analytics Search Console Report

On the 5th of May Google announced the rollout of the "Search Console" report into Google Analytics: a new report that would basically enrich the existing "Search Engine Optimization" one under the Acquisition Reports by integrating search console metrics alongside with Google Analytics metrics.

After the User Explorer Report, Google Analytics has added another very nice (free) feature!

This morning we saw this report appearing amongst our Premium and Standard GA Properties and we can finally give our personal opinion.

Topics: Webanalytics SEO

Atos Consulting wins Sitecore Experience Award

This year the Sitecore D-A-CH Digital Marketing Summit 2016 took place at the Maritim proArte Hotel in Berlin. Besides for the conference and networking Atos Consulting team travelled to the German capital since the Zurich Airport solution was shortlisted for the Experience Award 2015.

And with great pride and pleasure we are able to announce that Atos Consulting’s mandate at Zurich Airport won the Sitecore Experience Award in the Best Use of Omnichannel-Automation category. 

Topics: Events Awards Reference Cases Sitecore

Enhancing The End To End Customer Experience At Zurich Airport

Atos Consulting successfully enables Zurich Airport to take the next step in seamless travel and multi-channel customer experience.

Zurich Airport (FZAG) is Switzerland's leading international airport and one of the country's biggest shopping malls. In order to change the perception of purely being a transportation hub, FZAG decided to start an initative to tackle this issue. By highlighting non-aviation offerings and providing new digital services to travelling and non-flying visitors the airport belives to make a significant step to achieve this goal in the long-term. 

FZAG mandated Atos Consulting for the first step of this journey, to relaunch their mobile website, mobile apps and integrate selected new mobile features into their Sitecore desktop website. 

Topics: Revamp Sitecore Digital Transformation Android iOS Xamarin

User Explorer Report by Google Analytics: How to use it?

Google Analytics has just released a new exciting feature, which will allow marketers to gather individual insights about user behavior on their website: the User Explorer report.

Topics: Webanalytics

Personas: The benefits of working with them and how to get started

Before getting your project off the ground you probably had to create a business case to receive the go ahead. Maybe you had to argue which audience will be benefiting of your new solution. Often you already have rough ideas of your end users characteristics but more often than not this is based on guess work and assumptions. In order to make these uncertainties more tangible working with personas can help. Over time personas will become your trusted aid to keep the big picture in mind.

Topics: Customer Experience How To Personas